Eminence New Music Video Obey

Brazilian metallers EMINENCE have released a music video for the song "Obey". The clip was filmed in Dumbo, a neighborhood in the New York City borough of Brooklyn.

"Obey" is taken from EMINENCE's upcoming EP, "Minds Apart", which will be released on August 27 via all digital plataforms (Deezer, Spotify, Apple Music, iTunes). The band's first release since the 2013 album "The Stalker", the EP was produced by EMINENCE guitarist Alan Wallace and Tue Madsen (MESHUGGAH, HEAVEN SHALL BURN, SICK OF IT ALL)

"Minds Apart" EP track listing:

01. Obey 
02. Minds Apart 
03. Face It 
04. Digi-Illusion

The EP artwork was created by Greek artist Viktor Koen 

Eminence- “Minds Apart”: A Video Op-Ed for Our Age Decibel Magazine

Eminence is a band from Brazil that plays a distinctly modern form of metal. As you can see from their latest video below for “Minds Apart,” (the song was produced by Tue Madsen, who has worked with bands like Heaven Shall Burn, Meshuggah and Halford), they mix groove, metalcore, some electronic influences, and deep vocals reminiscent of bands like Oceano and other acts from the deathcore set. Though this could make for generic slop in the hands of many bands, Eminence seems determined to make it into a catchy, engaging concoction.

Perhaps more interesting, however, is the music video. There’s a lot of talk lately about the impact of technology and social media on humanity and wider culture. The Atlantic has an article out about the effects felt by today’s adolescents, and people like Ross Douthat have tried to get their arms around how to moderate the use of new media, particularly when it comes to children’s access to it. As metal is wont to do, Eminence takes these concerns and displays them in a graphic fashion. The symbolism of the man seated idle (well…mostly) on his couch with the Oculus on his face is pretty clear. What the song and video aims to express is the effect that unearned gratification, blended with social isolation, is doing to humanity. You could be excused for chuckling at the sight of the group therapy session at the end of the video. But these things need to be discussed. And Eminence has taken a good shot at finding an artistic way to express this very real worry.

 J. Andrew Zalucky

 

 

Eminence Novo Single "Minds Apart"

A banda mineira Eminence lançou hoje o primeiro single do novo EP intitulado Minds Apart.

O Ep foi gravado no  Eminence Studios na cidade de Belo Horizonte e foi produzido pelo guitarrista Alan Wallace.

As mixagens foram feitas na Dinamarca pelo Produtor Tue Madsen no estúdio Antfarm e a masterização pelo renomado Ted Jensen no estúdio Sterling Sound.

A arte de capa foi feita pelo artista grego Viktor Koen, que já trabalhou com  a banda no álbum The Stalker no ano de  2013.

 Minds Apart está disponível no Spotify, Apple Music, Amazon Mp3, Itunes 7 Deezer.

Blood Blast / Believe International

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